About Us

We started off in January 2008 with fresh water bait that we manufactured and distributed in JHB, Freestate, Mpumalanga, North west and Northern Cape.

Then in January 2010 we decided that we wanted to expand and we wanted to work closer to the mother city where our base is. We started in a small factory and after one year we grew and moved into a bigger factory. In April 2014 we moved into a even bigger factory where we will start to blast freezer our own products, working towards our goal of being one of the leading suppliers in South Africa.

Our target market is the rock and surf angler and small commercial angler at this time. We only supply and distribute wholesale to the tackle shops and other retailers who sells to the public in the Western cape, Southern Cape, Eastern cape, West Coast and Namibia.

We have now concluded a deal with Mari distribution in April 2015 to sell and distribute our products in Gauteng, Mpumalanga, Free state, Limpopo and KZN.

We developed our own sinker moulds to ensure that the weight of our sinkers is correct and that we have a quality finished product every time.

We have searched very long for our bait suppliers and they go through strict quality checks, because we are looking for quality baits at affordable prices and we wanted to make sure that they can supply us on a consistent basis.

Our processing establishment are registered with DAFF and are fully compliant under their legislation.

We work with anglers to ensure that we stay up to speed with the changes applicable to our target market and they test our products to make sure the quality is up to the very highest of standards.

Mission statement

Our companies’ philosophy is to supply products of high quality at affordable prices, together with excellent service and delivering on time and we will never budge on quality no matter what the cost. We want to become THE leading bait and sinker distributors in South Africa.